Whats best to get rid of pregnancy strectch marks??

im almost 40 wks and i started getting stretch marks when my baby started dropping, im not covered in them but its like every morning when i wake up i notice new ones ive been using palmers tummy er but im not sure about the results ill get from this, ive had stretch marks before and i used palmers cocoa er lotion and it worked after a long time of using this, i was just wondering if there was anything else out there better that maybe you have tried that will giveme maybe better results or help work faster, also my belly is very itchy where they are..ive herd of so many things that will help from olive oil to lard...any suggestions??